VP of Marketing at Stellar Health. Twelve years building and scaling growth at the intersection of technology, healthcare, and value-based care.
David Mait is a senior B2B marketing leader who has spent the last decade building and scaling marketing functions at healthcare technology companies — from early-stage startups to growth-stage platforms reshaping how care is delivered and paid for.
His career spans the full arc of digital health's evolution: from pioneering employee health navigation at Castlight Health, to bridging behavioral and physical healthcare at Quartet Health, to launching virtual-first cardiology at Heartbeat Health.
Before health tech, David founded YogiBreak — a startup bringing yoga into corporate workplaces — and consulted for the United Nations World Food Programme. He's also a published author (Memory Honey). He brings an uncommon blend of social impact thinking, creative depth, and growth-stage marketing execution.
Beyond the boardroom, David is a published author. Memory Honey is a reflective work exploring the moments that shape us — summer camps, teenage friendships, and the small experiences that quietly define who we become.
The kind of writing that surfaces memories you didn't know you were still carrying.
It's a side of David most colleagues never see: the same person who builds go-to-market strategies for healthcare platforms also writes with a poet's attention to the textures of everyday life. The book is available on Goodreads.
Always interested in conversations about healthcare innovation, value-based care, and building things that matter.
Three high-leverage opportunities hiding in plain sight. From a friend who pays attention.
You've been VP Marketing at 3+ health tech companies, consulted for the UN, founded a startup, and went through Maxwell — but you have zero public content footprint. No blog, no newsletter, no podcast appearances, no LinkedIn thought leadership. For someone whose literal job is building brand and demand, your own brand is invisible.
In health tech marketing, the VPs who get the best roles, board seats, and advisory gigs are the ones who are known. You're doing the work — you're just not showing it.
Write one LinkedIn post about something you learned scaling marketing at Stellar. Value-based care is confusing to most marketers — explain one thing clearly. Publish it. Do this weekly for 8 weeks. That's it. You'll be surprised what happens by week 4.
Castlight (3 years) → Quartet (1 year) → YogiBreak → 100 YARDS → Heartbeat (2 years) → Journeys (1 year) → Stellar. You're averaging 18 months per role. In health tech, the real equity and career compounding happens in years 3–5, when the strategy you built actually plays out and you can point to results that moved the business.
You're planting seeds and then moving to a new garden before harvest. Stellar is at an inflection point (ACO, $5M Medicare savings, growing team under you). This is the one to stay at.
Commit to 3 years at Stellar. Tell your manager. Set a 12-month marketing OKR that's ambitious enough that you'd be proud to show it at a board meeting. The compounding of staying is worth more than the novelty of leaving.
Most health tech marketers have MBA backgrounds and came up through SaaS. You have a Master's in International Public Affairs from Maxwell, you worked with the UN World Food Programme, and you founded a wellness startup. That's a genuinely unique combination — policy brain + mission-driven heart + marketing chops.
But you're not using any of it. You're marketing like every other B2B marketer. The VBC space is crying out for voices who understand both the policy and the human side. You're uniquely positioned to be that voice, and you're not.
Pitch one conference talk or webinar that connects policy + provider incentives + real outcomes. Something like: “What the UN Taught Me About Incentive Design — And Why It Matters for Value-Based Care.” That talk only YOU can give. Pavilion, HLTH, HIMSS, Becker's — pick one and submit.
Built with respect by a friend. Now close this page, open LinkedIn, and write that first post.